the bots are coming - experiencing 2120 in 2021?
I’ve taking the liberty of using a quote by Robert Swan* “The greatest threat to our planet is the belief that someone else will save it” and used it launching the campaign. It sums up the problem we’re facing and introduces RoboCorp as a part of the solution.
Now, someone else is here to aid nature, and give humanity a second chance to make it right... A new breed of hero’s setting an example, being rolemodels and urging humans to .... become someone else.
*Robert Swan (1956) a British historian, explorer and activist, best known for being the first person to walk to both Poles. Swan is also known for his advocacy of renewable energy and his fight for the environment, especially in Antarctica. He is the founder of 2041, a company dedicated to the protection of this continent. In his numerous speeches, Swan warns of the dangers the Earth faces.
TEASER CAMPAIGN
Euro poster triple-spread
Euro posters single spreads
Outdoor
Outdoor
LAUNCH CAMPAIGN
Animatic/Storyboard
Outdoor
Europoster
Outdoor
Single spread ad
Social Media posts
Outdoor
Double-spread ad
double-spread ad
Outdoor
PR-COVERAGE
As a part of the campaign, PR is an obvious choice. RoboCorp will make the headlines alone due to the awesomeness of the product itself.
Stories going behind RoboCorp - telling about the background and purpose of Robocorp
TACTICAL
Outdoor posters
Double spread ad
Single spread ads
Social Media posts: Getting to know the bots and learning about their abilities
Expanding the possibilities and use of the Bots
CSR - RESET NATURE PROJECT
Single spread ads
Social Media posts
Insta stories
WEBSITE
MICRO CVI
